We were a Gold Sponsor at Margin in Mobile recently, and the number one question we were asked was ‘How do I get into IoT?’ Reading the room, most of the delegates in attendance already sold mobile SIMs. They were familiar with the mobile opportunity, managing voice and data SIMs for businesses, and some had an established mobile broadband proposition. Very few had ventured into selling mobile data for M2M and IoT solutions.
They were familiar with the opportunity to provide sensors, starting with smart meters in offices to street lighting opportunities for local councils, but many were not sure where to start.
The advice we gave was as follows:
Speak to your existing customers to gather requirements
Do you already supply local councils? Schools? Colleges? Universities? Blue-light services? Transport companies? Local and national retailers? Hotel or pub chains?
Find out about their current projects and challenges. Who in your base is involved in smart street lighting? Smart bin collections? Smart parking solutions? Digital signage? Smart ticketing solutions? Smart kiosks? Smart devices for taking orders? Who needs smart devices for remote learning? Who needs connected devices for personal alarms and CCTV cameras? Push-to-talk radios? Bodycams? Security alarms? Who needs asset tracking and monitoring devices? Who needs sensors? Once you have established the requirements of your customers who already buy from you, start building your solution.
With whom do you need to partner to meet these requirements?
Whom do you need to partner with for the devices, and where are you going to get the connectivity from? What challenges do you need to overcome? Who has the most cost-effective mobile data solution to meet the requirements? Who is agile enough to develop solutions to meet the time frames? Can you manage the data usage across the estate? Can you control usage and costs and protect your customer from bill shock?
Jola is a mobile data aggregator, which means that we offer services from all the major UK networks and hundreds of networks globally. We offer a wide range of options and are a well-established, channel-only company. We are innovative. We can come up with additional services on the fly to meet unique requirements. We operate in many different vertical markets with market-leading specialists, so we understand the specific needs of each vertical and can help you productise solutions. We give you complete control over your global SIM estate with Mobile Manager. Your customers can also have access to our white-label portal so they can see directly how much data they are using in each device and make decisions accordingly. We help you uncover opportunities and win them with solutions end users just cannot buy from anyone else. Our objective is to help you reduce churn, increase ARPU and the overall value of your business.
To find out more, request our Partner Pack.