The mobile data market continues to thrive, expanding beyond phones and tablets into smart street lighting, digital signage and payment solutions. First movers are already selling complex solutions to local authorities, supermarket chains and transport companies, but the rest of the channel is uniquely placed to capture the remaining business from existing and new customers in their areas.
2G, 3G and PSTN switch-offs, wider 4G and 5G coverage, and the drive to cut costs are fuelling demand for smart technologies that reduce costs and increase efficiency across the whole market.
It's easy with the right supplier
Getting into mobile data is as easy as asking your customers the right questions and partnering with a supplier who can help uncover opportunities and build unique solutions, tailored with your local expertise, that they cannot buy anywhere else. It's a winning combination: more revenue from existing customers, plus growth and leads from other local companies facing challenges only you can solve.
Get M2M and IoT right, and you'll quickly generate high margin recurring revenue and, thanks to higher EBITDA multiples, increase your company's value.
Many channel partners are put off by IoT. They don't see it as complementary, believe they need in-house specialist knowledge, and don't see the value in investing. Yet with the right supplier, it's easy.
Tools you need
Working with a specialist supplier gives you access to a whole team: CEOs to discuss the value of mobile data, Partner Managers to engage your sales teams through incentives and lead generation, a technical bid team to attend customer meetings and shape solutions on the spot, and provisioning, billing and support teams for smooth rollouts and expert aftercare.
Innovation you need
In a commoditised market, you need a wide range of products to build propositions that uniquely solve the problem, at a price that works for the customer and a margin that works for you. Aggregators are useful here: as channel specialists with access to a wide range of mobile suppliers, they make it easy to order and manage everything through a single, real time portal.
Single network, multi-network, private, secure, pre-configured with hardware: whatever your customer needs.
Build your pipeline
Channel-focused suppliers like Jola have case studies and packages ready for scenarios across retail, transport and logistics, security, the public sector and broadcasting. They can help identify prospects with problems only you can solve, then work with you to win them.
The opportunity is significant. ICT resellers already have strong relationships with business customers across IT infrastructure, asset tracking, digital signage, mobile Wi-Fi and utilities. Demand is growing rapidly for smart kiosks, CCTV and bodycams, payment solutions for public transport, ANPR cameras in car parks and lone worker tracking on construction sites.
Mobile data is easy to sell and provision, and requires little support. Jola took on more than 135 new partners in 2025 and now has more than 1,600. We give partners solutions they cannot buy from any other supplier, including global roaming SIMs that cover four networks in the UK and hundreds globally, enabling thousands of SIMs to be activated from a single QR code, and secure, pre-configured plug and play solutions for digital signage, so users can buy devices off the shelf and connect instantly.
Scale
Our partners don't need to add people to billing or accounts to support these deals. SIMs are provisioned immediately on our Mobile Manager platform, so there's no wait to start generating recurring margin. You're billing as soon as the customer puts that SIM into their device.
Getting started
Speak to your existing customers to understand their requirements and challenges, and partner with an aggregator that can provide innovative solutions unavailable elsewhere. Once you've established what they need, start building your solution. Jola has developed the Mobile Data Revenue Generator™, a six-step process designed to do exactly that.
About Jola
Jola is a channel-only, independent mobile data aggregator, offering services from all the major UK networks and hundreds more worldwide. We've been selling mobile data to the channel since 2014 and understand our partners' pain points and their end users' needs in every market. Our unique portal gives you the control and visibility to manage global SIM estates, and you can extend this control to your customers too, alongside hardware solutions that save time and maximise margin.
There is strong demand from your existing customers, and it's easy to sell, provision, support and bill. We have partners who have doubled their business value, increased ARPU and reduced churn by focusing on mobile data.
To find out more, request our Partner Pack.
