Partners often get in touch with the Jola marketing team, for help adding new products to their portfolio. They want basic product information for their website, but more importantly, they want advice on what works and what doesn’t. Digital marketing works really well, has measurable results and is cost-effective, but with any strategy there are dos and don’ts.
Choose the right channels
You have your new products on the website, you have identified your target audience, planned your strategy and are now working on your comms. Think about the best channels to communicate your message. Can you email them? What social media channels do they use?
Be original
So many partners ask for something they can copy, but to have a successful digital marketing strategy, originality works best. Your objective is to catch the attention of your own target audience, engage and eventually convert them.
Do your research
You need to know your market to understand their pain points, your products to understand how they can solve these problems and your competition to know how your proposition is better.
Communicate regularly
Even the biggest brands with the newest technologies and most innovative messaging, need to invest time and money in an on-going campaign. You need to be seen, build trust as well as promote solutions. This is rarely one big splash but more likely to be a consistent campaign, measured, monitored and amended to improve results over a period of time.
Don’t spam
It is worth taking the time to go through your database, checking you have the right contacts, at the right company and the right permissions to email prospects and it is worth checking your social media contacts too.
Don’t stick with one channel
One message via one channel is not going to have the desired results. Try multiple messages over multiple channels to increase your funnel and conversion rate.
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