How much do they influence your buyer behaviour?
It’s awards season again and marketing departments in the channel are busy writing awards entries, booking tables and planning outfits for the big night. Before jumping in, it is first worth considering what you are entering and why?
Awards evenings are expensive when you factor in table costs, drinks, accommodation and travel. Many marketing departments need to justify the costs with outcomes, such as the additional coverage from being shortlisted and the potential benefits from winning.
In competitive markets, wholesale service providers need to differentiate their offering. MSPs, IoTSPs and resellers are all looking for unique products that differentiate themselves, that are easy to sell and help them to grow their business. How much do awards influence this?
It is difficult to estimate. In my experience at Griffin and at Jola winning relevant awards has helped to raise the company profile, introduced the company to new potential partners and in some small way has helped to influence the decision of the resellers to partner with us. It’s not the logo on the website that has swung it, more the right products, at the right price, at the right time, managed by the right people and platforms. The right awards, just like the right case study, testimonial, introduction and recommendation at the right time can make all the difference.
Last year Jola doubled in size and won Best Mobile Distributor and Best Wholesale Service Provider in the UK voice and data channel, Best Performing Telecoms Services company in the UK. We have been shortlisted for Best European Cloud Vendor of the Year alongside AWS, Google, Microsoft and Oracle. If these awards and accolades have influenced your buying behaviour and you want to learn more about Jola, request our Partner Pack.
