Websites tend to be a focus when you are starting up your business and often over time, the company website gets forgotten. Does any of this sound familiar?
1 – You are busy
You work long hours managing your core business and updating your website doesn’t come close to being a priority. The website was put together for the launch and there is no dedicated resource to manage it. Your team is busy supporting you and your customers and with no one person looking after the website, it doesn’t get updated.
2 – There is no budget for marketing
The website doesn’t need updating every day however if you needed to there may be a cost associated with it and you don’t have a budget for this. Sites built in software such as WordPress allow you to make some changes but others will need hard coding. Then there is the content, product images and pricing to consider. Some suppliers can assist with basic content but they won’t update it for you. If there is no in-house resource, finding and engaging the right agency can be costly for one-off projects.
3 – It is not core business
Core products will always be advertised on your website. It’s what you are known for. Additional services you get requests for are not seen as core business and are not added to the website. Non-core revenues often don’t feature in the P&L and don’t have sales targets.
Who can help?
If you are thinking of adding internet connectivity and hosted telephony products to your portfolio consider Jola. Jola is a channel-focussed internet and cloud voice supplier. We have a wide range of best of breed technologies, great pricing and a customer-focussed ethos.
Our marketing department will work with you to understand your priorities and see how we can help. We won’t update your website for you, but we can provide content, graphics and hints and tips. We can help you decide if it’s more cost effective to use a resource in-house or outsource to a recommended agency.
We can support your sales team with content for flyers, contracts, presentations and proposals. We can help you put together case studies and customer communications to let your customers know these services are available and how other clients have benefitted.
If you are looking for a reliable internet connectivity and hosted telephony partner that can help with sales and marketing…
