--- title: Who is influencing the move to the cloud and why? description: Who decides to move their apps to the cloud. image: https://info.jola.co.uk/hubfs/Legacy-Apps-And-the-Cloud.jpg --- - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/)   [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/) - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) # Jola Cloud Solutions' Blog ## [Who is influencing the move to the cloud and why?](https://info.jola.co.uk/blog/who-is-influencing-the-move-to-the-cloud-and-why) Posted by [Andrew Dickinson](https://info.jola.co.uk/blog/author/andrew-dickinson) on 25-Aug-2016 11:43:12 Find me on: [LinkedIn](http://uk.linkedin.com/pub/andrew-dickinson/0/a29/336) - [Tweet](https://twitter.com/share) **The research** The Swan Independent Research survey of August 2014 randomly sampled 20,000 UK SMEs. In the sample 85% of SMEs had fewer than 50 employees and 62% fewer than 20. The survey showed that 54% of respondents used a local communications supplier and 48% said that they were influenced by a local supplier when it came to making purchasing decisions for communications products and services. 22% would get references from other SMEs and 55% said a primary source of information in any decision was the web. 78% of MDs were involved in the buying process – 47% from the start. One could therefore conclude that where no in-house expertise exists, the MD will often lead a project themselves, guided by trusted suppliers, web research and peer recommendation. **Steps to take** So what steps can you take to appear on the radar of customers and prospects investigating a move to cloud applications? Getting a decent web site and good referrals is obvious, but how do you know if you are a trusted supplier? Maybe ask yourself; 1. Have I recently found out that my customer has chosen a cloud-hosted solution irrespective of whether or not I could have bid for it? 2. Other than through billing, does a member of my staff talk to, or visit, my customers at least once a month? 3. How reliant are my customers on my expertise to ensure the continuing operation of their business? 4. What do I know about cloud products currently in rapid growth and am I keeping tabs on cloud enablers such as FTTC? On one extreme of the trust scale around 20% of Jola Partners have authority to sign orders on behalf of their customers. At the other end we have Partners that sold a phone system a few years ago and no longer have the calls and lines or maintenance contracts. In many ways being a trusted supplier is the most important area to focus on because existing customers should be easier to sell to and if you are not a trusted supplier you may lose customers to another supplier that is. ![Legacy-Apps-And-the-Cloud.jpg](https://info.jola.co.uk/hs-fs/hubfs/Legacy-Apps-And-the-Cloud.jpg?width=320&name=Legacy-Apps-And-the-Cloud.jpg) To review [Jola](http://www.jola.co.uk) as a potential supplier... [![Request our partner pack](https://no-cache.hubspot.com/cta/default/428629/a03441c1-c825-4060-8145-786ccf0ee31b.png)](https://cta-redirect.hubspot.com/cta/redirect/428629/a03441c1-c825-4060-8145-786ccf0ee31b)   Topics: [Hosted telephony](https://info.jola.co.uk/blog/topic/hosted-telephony) ## Learn about the latest business communication technologies. ### Find out what is available in your area. 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