--- title: What makes a successful company director? description: Find out the traits of successful company directors. What makes them so successful? image: https://info.jola.co.uk/hubfs/Good_company_director.jpg --- - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/)   [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/) - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) # Jola Cloud Solutions' Blog ## [What makes a successful company director?](https://info.jola.co.uk/blog/what-makes-a-successful-company-director) Posted by [Cherie Howlett](https://info.jola.co.uk/blog/author/cherie-howlett) on 04-Oct-2016 13:38:06 - [Tweet](https://twitter.com/share) Real Business say the most successful company directors have many of the following traits. What do you think?  **The Willingness to Do More** As the director of a company you are responsible for any shortcomings. You are in charge of delegating tasks, ensuring satisfactory output and in the end the ones that will have to answer to the company owner(s)/shareholders, HMRC, or clients if things do not go as planned. For this reason, successful directors know that they have an obligation to pick up the slack and they are not afraid to put in some hard work when it is called for. **The Ability to Adapt and Adjust** Everything doesn’t always go as planned. In fact, most of the time you can count on there being some deviation from the original blueprint, especially in the channel where there are so many variables to consider. A proficient company director is able to adapt to changes and quickly make required adjustments. **Diligence and Persistence** Both of these traits are needed in tandem – diligence without persistence will not put you ahead of competitors, and persistence without diligence will have you working harder but not smarter. ![Good_company_director.jpg](https://info.jola.co.uk/hs-fs/hubfs/Good_company_director.jpg?width=259&height=195&name=Good_company_director.jpg)   **Creativity and Innovation** Sometimes you’ll have to think outside of the box and implement creative measures to hit monthly revenue and margin targets. Innovative directors are the leaders in their industries, formulating new product and service offerings and going above and beyond the efforts of the competition to impress and satisfy every partner and client. **Adept Learning and Researching Skills** The ability to proficiently research and learn about new topics and concepts is such an important attribute for a successful company director. Running a company is much easier when you’re able to assimilate and retain information on a consistent basis. **Keen Observation** You need to be able to effectively analyse the results of the business and take notice of any shortcomings that could potentially harm the bottom line. **Competitive Drive ** In every industry there is competition to consider, and without a competitive drive a director can lose sight of their goals and let their competitors capitalise unnecessarily. On the other hand, a director with a strong competitive drive will be more productive and will take their job more seriously, thereby leading to greater levels of success. **Communication Skills** When it comes to keeping partners happy and keeping employee morale high, communication may be the most important factor. People want to deal with individuals that are attentive, friendly, well-spoken, and easy to contact. In many cases good communication skills are the only trait that will retain a client or motivate an employee. **Effective Leadership Qualities** An effective leader is assertive yet considerate, passionate yet logical, persuasive, and inspiring. **Kindness and Strong Ethics** A little bit of kindness goes a long way in the channel, especially when you’re dealing with disgruntled partners and negotiating with suppliers. Having a strong sense of ethics enables a director to treat people with respect, and in turn that respect is given back. At [Jola](http://www.jola.co.uk) we strive to be good directors and provide exceptional service to our channel partners and clients. We are an experienced supplier of internet connectivity and hosted telephony to the IT and Telecoms channel. To find out more… [![Request our partner pack](https://no-cache.hubspot.com/cta/default/428629/a03441c1-c825-4060-8145-786ccf0ee31b.png)](https://cta-redirect.hubspot.com/cta/redirect/428629/a03441c1-c825-4060-8145-786ccf0ee31b) Topics: [Jola Cloud Solutions Ltd](https://info.jola.co.uk/blog/topic/jola-cloud-solutions-ltd) ## Learn about the latest business communication technologies. ### Find out what is available in your area. 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