--- title: Want to transition from dealer to reseller? description: Key tips for dealers thinking of moving to a reseller model. image: https://info.jola.co.uk/hubfs/Handshake.png --- - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/)   [![Jola](https://info.jola.co.uk/hubfs/Jola.svg)](http://www.jola.co.uk/) - [Products](https://www.jola.co.uk/packages/mobile/) - [Sectors](https://www.jola.co.uk/case-studies/retail/) - [Case Studies](https://www.jola.co.uk/case-studies/) - [About us](https://www.jola.co.uk/about-us/) - [Partner Programme](https://www.jola.co.uk/partners/) - [News](https://www.jola.co.uk/news/) - [Blog](https://info.jola.co.uk/blog) - [Portals](https://www.jola.co.uk/portals/) - [Careers](https://www.jola.co.uk/jola-careers/) - [Contact](https://www.jola.co.uk/contact-us/) # Jola Cloud Solutions' Blog ## [Want to transition from dealer to reseller?](https://info.jola.co.uk/blog/want-to-transition-from-dealer-to-reseller) Posted by [Cherie Howlett](https://info.jola.co.uk/blog/author/cherie-howlett) on 20-Aug-2018 14:47:51 - [Tweet](https://twitter.com/share) IT and Telecoms companies can improve ARPU by supplying new products to loyal customers. Research shows that SMEs prefer to buy from existing suppliers, they trust. Until there is sufficient demand to justify investment in support, billing and marketing, the supplier will often partner with a specialist on an introduction and commission basis. Moving from a dealer to a reseller model provides better control and improved margins, however there are challenges along the way. ![Handshake](https://info.jola.co.uk/hs-fs/hubfs/Handshake.png?width=323&name=Handshake.png) **Forecasts, targets and contract terms** What are the rules? Are there any set targets? Read the partner agreement before you sign and ask to speak to a partner that has made the transition to ensure you are comfortable with the terms and conditions. **Billing** Billing can be problematic for IT companies that want to start reselling fixed, mobile and hosted telephony products. Alongside monthly service charges they will need to process monthly CDRs (Call Data Records), rating each call type and producing itemised bills and variable invoices. It is difficult and risky to try and adapt existing in-house billing systems and purchasing and managing specialist billing software is not always feasible. There are some good third-party billing products available, however the set-up fees, monthly standing charge and billing percentages mean the reseller often has to take several orders before the margin covers the monthly cost of billing. Some of the more sophisticated suppliers offer white-label billing for their products and will even bill products and services the reseller buys from other suppliers. This can be a cheaper and less risky alternative. **Support** Until you reach a critical mass of customers it is not worth recruiting and training additional support staff. For business-critical products that have 24/7 SLAs, technical support is a particular challenge. There are some very good bureau services available however these come with set-up charges and minimum spends. Often, they will also charge for calls by the minute and per email on tickets. Incidents happen with any technology and a major outage could cost thousands of pounds. If the supplier of the products offers a white label technical support service, then this is the best solution until you can justify hiring your own team. Only the best suppliers will stand by their products by offering a white label technical support product on a fixed-cost basis. They will also help you to train your own support staff when the time is right. **Marketing** Launching a new product requires promotional material, proposal content and contracts. It can be very expensive and time consuming to create these. Look for a supplier that offers compelling marketing collateral that you can use. [Jola](http://www.jola.co.uk/) operates only through the channel. [We](https://info.jola.co.uk/blog/5-reasons-to-grow-with-jola-cloud-solutions-ltd) offer connectivity, hosted telephony and 4G solutions that are best-of-breed, cost effective and reliable. Partners have access to a full suite of marketing, sales and support collateral. Ask us about our white label billing and support options. To find out more… [![Request our partner pack](https://no-cache.hubspot.com/cta/default/428629/a03441c1-c825-4060-8145-786ccf0ee31b.png)](https://cta-redirect.hubspot.com/cta/redirect/428629/a03441c1-c825-4060-8145-786ccf0ee31b)   Topics: [Dealer](https://info.jola.co.uk/blog/topic/dealer), [Jola Cloud Solutions Ltd](https://info.jola.co.uk/blog/topic/jola-cloud-solutions-ltd) ## Learn about the latest business communication technologies. ### Find out what is available in your area. This blog contains articles, reviews and interviews about the latest communications technologies for business.Sign up to this blog: - Become an expert in business cloud communications - Learn about the latest technologies - Understand how they can benefit your business   ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [mobile data (125)](https://info.jola.co.uk/blog/topic/mobile-data) - [Jola Cloud Solutions Ltd (93)](https://info.jola.co.uk/blog/topic/jola-cloud-solutions-ltd) - [4G (80)](https://info.jola.co.uk/blog/topic/4g) - [Hosted telephony (67)](https://info.jola.co.uk/blog/topic/hosted-telephony) - [Mobile (59)](https://info.jola.co.uk/blog/topic/mobile) - [IoT (52)](https://info.jola.co.uk/blog/topic/iot) - [Business (45)](https://info.jola.co.uk/blog/topic/business) - [M2M (45)](https://info.jola.co.uk/blog/topic/m2m) - [Mobile SIMs (42)](https://info.jola.co.uk/blog/topic/mobile-sims) - [Dealer (41)](https://info.jola.co.uk/blog/topic/dealer) - [marketing (32)](https://info.jola.co.uk/blog/topic/marketing) - [5G (30)](https://info.jola.co.uk/blog/topic/5g) - [jola (24)](https://info.jola.co.uk/blog/topic/jola) - [Internet (23)](https://info.jola.co.uk/blog/topic/internet) - [eSIM (22)](https://info.jola.co.uk/blog/topic/esim) - [Connectivity (20)](https://info.jola.co.uk/blog/topic/connectivity) - [PSTN Replacement (20)](https://info.jola.co.uk/blog/topic/pstn-replacement) - [Mobile Manager; (17)](https://info.jola.co.uk/blog/topic/mobile-manager) - [JolaMobile (16)](https://info.jola.co.uk/blog/topic/jolamobile) - [Cloud (15)](https://info.jola.co.uk/blog/topic/cloud) - [Broadband (11)](https://info.jola.co.uk/blog/topic/broadband) - [Direct Routing (11)](https://info.jola.co.uk/blog/topic/direct-routing) - [mobile broadband (9)](https://info.jola.co.uk/blog/topic/mobile-broadband) - [Multi-network SIMs (7)](https://info.jola.co.uk/blog/topic/multi-network-sims) - [Intelligent 4G Routers (6)](https://info.jola.co.uk/blog/topic/intelligent-4g-routers) - [Leased line (6)](https://info.jola.co.uk/blog/topic/leased-line) - [MSPs (6)](https://info.jola.co.uk/blog/topic/msps) - [Microsoft Teams (6)](https://info.jola.co.uk/blog/topic/microsoft-teams) - [Private APN (5)](https://info.jola.co.uk/blog/topic/private-apn) - [Cyber Security (4)](https://info.jola.co.uk/blog/topic/cyber-security) - [LPWAN (4)](https://info.jola.co.uk/blog/topic/lpwan) - [4G Back-up (3)](https://info.jola.co.uk/blog/topic/4g-back-up) - [Mobile L2TP (3)](https://info.jola.co.uk/blog/topic/mobile-l2tp) - [Fixed IP (2)](https://info.jola.co.uk/blog/topic/fixed-ip) - [PSTN ISDN Switch-off (2)](https://info.jola.co.uk/blog/topic/pstn-isdn-switch-off) - [SIP (2)](https://info.jola.co.uk/blog/topic/sip) - [3G (1)](https://info.jola.co.uk/blog/topic/3g) - [Andrew's view (1)](https://info.jola.co.uk/blog/topic/andrews-view) - [Calls (1)](https://info.jola.co.uk/blog/topic/calls) [see all](https://info.jola.co.uk/blog/want-to-transition-from-dealer-to-reseller#) ### News ### Contact Us Tel: 0115 822 5000 [sales@jola.co.uk](mailto:sales@jola.co.uk?subject=Website%20Enquiry) ### Social Links [![Jola X account](https://www.jola.co.uk/wp-content/themes/meat/library/images/logo-x-blue.svg) X ](https://x.com/jolacloud) [![Jola Linkedin account](https://www.jola.co.uk/wp-content/themes/meat/library/images/linkedin.svg) LinkedIn ](https://www.linkedin.com/company/jola-cloud-solutions-ltd?report%2Esuccess=KJ_KkFGTDCfMt-A7wV3Fn9Yvgwr02Kd6AZHGx4bQCDiP6-2rfP2oxyVoEQiPrcAQ7Bf) [![Jola YouTube account](https://www.jola.co.uk/wp-content/themes/meat/library/images/youtube.svg) YouTube ](https://www.youtube.com/channel/UC39UYKSDN_SVJlxqoh5Q2YA) © 2026 Jola Cloud Solutions Ltd