Which industries will benefit the most from IoT/M2M technology and why?
Connected devices such as wearables and smart devices have given marketers granular data on buying habits, allowing them to target consumers with their preferences. You may have noticed that adverts within social media and pop-ups within online apps are much more targeted, based on information gathered from online searches and online buying habits.
In some countries, smart advertising boards are changing content to target passers-by more accurately and smart drink bottles exist, where customised content can be received by scanning the bottle with a smartphone.
More commonly, sensors are being used in public spaces to track traffic and even happiness based on the number of Wi-Fi connections from hand-held devices such as mobile phones.
IoT applications will help grow margins for building developers and enable more efficient building operations, enhanced tenant relationships and new revenue generation opportunities. Smart buildings will deliver unprecedented energy and cost savings alongside new levels of occupant comfort.
In addition to helping reduce costs, smart buildings are also positioned to significantly improve physical security. Through the incorporation of IoT connected facial-recognition cameras, organisations can now protect their offices in real-time, taking account of risk factors and the long-term costs / reputational damage that could be involved in a potential security breach.
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