Jola Cloud Solutions' Blog

Interest in boutique hotels, despite the economic climate, remains overwhelming according to a recent report by HVS. They say it is an exciting segment of the market especially in Europe's gateway cities. New investors are keen to enter this market and established hotel operators are fast expanding and developing new concepts to compete with this sector.

HVS report that the boutique hotel market is truly established and in many areas are outperforming established hotel operators. Developing consumer needs can help to explain this growth. Consumers have increasing expectations on design, customer service and are looking for more of an experience than a commoditised product.

Boutique hotels are generally smaller therefore are better positioned to provide individually designed rooms, tailor-made menus and personal touches to create unique experiences for their guests.

WiFi, telephony and some cable TV channels traditionally incur additional costs, considered by many as a premium cost. Some boutique hotels are turning to latest technologies to help change this perception and create an experience more in line with their brands.

Boutique Hotels want to get away from the concept of having to charge for every call made from guest rooms as they need specialist logging equipment and going through bills complicates and extends the check-out process. However they still need to put a phone in every room for guest services and are looking for a way to cover this cost. These days most hotel guests avoid using their room phone for external calls because they are fearful of high call charges. Jola do not charge for UK calls so using the JolaPhone cloud telephony service the hotel can charge a flat daily rate (usually around £5)  which includes all a guests' UK landline and UK mobile calls. The guest perceives a simple and inexpensive service and the hotel completely covers the cost of the phone system if they can sell this package to only 10% of their guests.

By working with Jola hotels can have the best hosted voice solution, JolaPhone on a pay monthly basis.